A White-Label Sweepstakes Tool

The white-label offering is CogniPlay’s first foray into the world of social gaming after noting the success of rival sweepstakes software providers in the US.

The UK-developed platform aims to provide operators with the tools they need to develop custom, white-label powered social casinos, with access to games from developers like Pragmatic Play, Mascot Gaming, and BetSoft.

The software also has support for affiliates, for KYC verification, integrations with CRM platforms, and tools for gamification and increasing user engagement.

Welcoming the launch of the software, CEO Allan Turner said CogniPlay was aiming to give operators as much flexibility as possible in designing sweepstakes and social casinos.

“We are very proud to take the CogniPlay product to market… We want to provide the most flexible platform in the space to enable our clients to create the product they want to have, not for us to dictate the product to them.”

As the product continues to refine and develop, CogniPlay is looking at introducing additional modules, including geolocation technologies and enhanced responsible gambling tools.

The launch marks an important development for social gaming and sweepstakes, introducing a platform with a Europe-first focus for brands developing for non-US markets.

With other platforms already making waves in the US, the arrival of a UK-based platform could see the expansion of sweepstakes and social casinos within some of the world’s largest regulated online gambling markets.

About CogniPlay

Based in the UK, CogniPlay provides software for powering social casinos and sweepstakes online. With integrations for leading third-party apps, the modular software product aims to equip brands with a convenient, robust platform for building out their social gaming brands.

Designed to scale ‘infinitely’ as its users grow, the CogniPlay platform relies on a proprietary sweeps and social gaming engine, packed with features for brands entering the market.